Role of a CFO
Your CFO is not only responsible for a company's finance and accounting function, they need to also be a a strategic partner who can help analyze a business’s strengths, weaknesses, and will assist in putting together a strategic plan. A CFO should be a forward looking partner, letting a company know of any issues and threats that may arise.
Why do I need a CFO?
You didn't start your business or become the head of an organization because you are a financial expert. You are there to grow and succeed. The accounting, bookkeeping and financial aspects of your business are important to how you run your company, but it is time consuming and if not done properly, can lead to more headaches down the road.
Keeping track of your bookkeeping and your financial statements is time consuming and difficult to manage. But most frustrating is understanding and interpreting your financial picture from reports. CFOs are responsible for timely and accurate presentations and financial reports in order to capitalize on your growth.